I am a little slow in joining Entrecard. For those who don’t know and have not joined this, they are actually a banner exchange program. You could see someone else banner running right now on the right panel. You let other website advertise on your website, and in exchange you will get some credit which could be used to advertise on other people’s website.

There is three version of banner and I am using the medium size. All banner is fixed at 125 x 125, only the Entrecard changes. There is benefit to use bigger banner as people will not be having trouble finding your entrecard to drop you a card, thus raising your advertising rate. Here is a look at my personalized banner and my widget.

rbentrecard.jpg

entrecard.jpg

The cost to advertise varies from different website to different website. They are simply calculated in the following method:-

To advertise your card on someone else’s widget, it costs the number of credits equal to twice the number of cards dropped on that widget each day. So if a widget receives an average of 50 cards dropped into it each day, advertising on that widget will cost 100 credits per day. This helps insure that for every two credits you pay, a unique user will see your ad and be clicking in the general vicinity. It also ensures the economy balances, because every time you drop your card, it creates two credits. That surplus mus be balanced via advertising costs.

After tinkering it for a day, I manage to understand the benefit of using Entrecard. You could actually gain traffic out of it and the credit system they use, makes it fair for all bloggers/webmaster to compete equally for the credit. If your blog have lower traffic, you will work for it and visit other people blog to drop your card on their Entrecard widget. This way, you introduce yourself to the website owner, and at the same time earn you a credit to advertise.

This is quite a good system, I hope that they would be able to monetized it because they would not sustain doing this for free. Give it a try and let me know what you think.

p/s: remember to drop me a card!

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