Although the trip is mostly laid back and catching up with my in-laws. I notice that Indonesia is a far different country from Malaysia although they are just next door. Marketing in Indonesia is very different and I would say that they are pretty aggressive with promotions and advertising.

Cigarettes company is one of the largest advertiser for the whole country, you will see billboards, tv ads, bus ads and much more advertisements in Indonesia by Cigarettes, but carry little meaning (I don’t even get some of the ads). Other than that you could see credit cards advertisements providing upto 50% discount for dining at well known places such as Hard Rock Cafe, Tony Romas, Din Dai Fung (some place I went for siew long pow), movies, Krispie Kreme and much more.

It is a healthy market when all company is competing in such ways, as both consumer and competitive company will do well. Unlike market in Malaysia, it is mostly monopoly having one largest telecommunication (land lines), one broadband provider, one energy provider, and one geographical water supply does not allow competition therefore effectiveness of their is always doubtful.

Anyway, I have a lot to catch up since I have lost 10 days.

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