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Doing blog promotion offline

Posted by Adi Wong On January - 2 - 2008

Blog promotion is not limited to the online world only. Doing offline promotion is equally important and result may be even better compare to online promotion. Lots of people is doing offline promotion, like any other conventional brick and mortar business. Doing offline promotion may require more effort as you will have to do some travelling or communicate the promotion yourself if your blog is still new.

Word of Mouth

The most common offline blog promotion done is definitely word of mouth, while not everyone may notice that. Depending on how you word it, sometimes it may sound nice rather than advertising to your friends. Usually I would wait until the correct moments or the right topic to notify them.

You could do this word of mouth online with messenger and social networking website too.

Bumper Sticker

This is one of the cheapest method to promote your website. You could choose to print them with a printer or you could DIY. Getting a good quality sticker which are waterproof and customizing it yourself is actually pretty cheap.



Contest

Offline Contest could be done to promote online website. You could promote registration / feed registration by brochure, word of mouth, mail and any method you could pass on the message about your contest.

Higher Cost Advertisements

Higher cost advertisements could be done if you have the budget to run them. It is very common to see branded goods promoting their website on billboards, packaging, radio, roadshows and even Television. This are equally effective as long as you have your goal/target for this advertisements.

It is slightly harder to measure advertisements offline as you do not have a tool such as Google Analytics or any other stats and cookie to track users. Therefore, it is important that you ensure that the blog promotion is measurable. This is because you will need to know if the cost of advertisements is worth your effort and money. Use promotion technique which

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4 Responses to “Doing blog promotion offline”

  1. Steven Goh says:

    Woo… sound like I need to go print flyer to all my neighbourhood here :)

  2. Adi Wong says:

    flyer will be good if your have regional target market

  3. Movieman says:

    #By Adi Wong on Jan 2, 2008
    flyer will be good if your have regional target market

    concordant

  4. I’ve never thought about some of these ideas. It would be interesting to try a bumper sticker or flyer and see what results might be. Thanks for the interesting post.

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About Me

Adi Wong is a Malaysian with a passion in Internet Marketing, Photography, and Programming.